Media reps love to talk about impressions and brand interactions. So what does a direct marketer have to do to get a hard sales lead instead of a soft impression?

• 媒体代理热衷于投放次数、品牌互动之类的话题。那么，要想获得实在的销售线索，而不仅仅是空虚的投放次数，直销人员究竟应该怎样做呢？