Media competition has become an enormous spectacle in modem society, as a result of advanced technonogy, modem notion of communication and media contestation for the influence on audience.

• 摘要媒介竞争今天已成为现代社会的一大景观。发达的物质技术手段、现代的新型传播观念以及媒体对受众影响力的争夺是影响介竞争的重要因素。