Marketers often think that co-branding is a good strategy to bring benefits for their brands, especially the neutrally perceived brand likes to release new products with a positively brand logo.

• 企业界常认为共同品牌策略是为其获取更高利润的良好方法，尤其当新品牌产品推出时，常希望透过共同品牌策略，藉助在消费者心中评价高之品牌声望的拉抬，为自身品牌创造更多正面效果。