Like what Seth Godin says about being remarkable, make your brand attitude remarkable so people will make a remark on it so others will start to talk about it (which will generate word-of-mouth).

• 不管它是一种叛逆的态度还是破釜沉舟的态度，有着相似态度倾向的人们就会买这个品牌，因为品牌的主张和他们关联。印有主张的t恤衫受欢迎的原因是它们联系了那些认可这些主张的人们。