Like Mercedes Benz, firms can usually charge a premium price if they successfully stake out their claim to being substantially different from their competitors in some coveted way.

• 相似的宾士汽车宾士汽车,如果他们成功地打桩他们关于在一些人人都想要的方法中实质上不同于他们的竞争者的要求，公司能通常索取高级的价格。