Kobe Bryant has earned millions from celebrity endorsements with Coca-Cola Co. and Nike Inc. Now, a small Swiss watchmaker wants in on the action, too.

• 科比与可口可乐公司和耐克公司的名人代言合作中已经赚了数千百万的钞票。而现在，一家小型的瑞士手表生产商也想参与到与他合作的行列中来。