Internet technology has profound influence on the marketing of travel agency. This article analyzes the strengths, weaknesses, opportunities and threats that travel agency implements internet marketing through SWOT analysis.

• 摘要网络技术的发展对旅行社的营销活动产生了深远的影响，利用SWOT分析方法，对我国旅行社实施网络营销的优势、劣势、机会和威胁进行了全面的分析。