Integrated marketing communication is systematic theory, this theory combined systematic theory with marketing theory integate resourse which belong to enterprise or not to in order to improve share of market.

• 摘要整合营销传播是以系统论为基本思想，这种营销观念将系统论与营销理论进行很好的融合，整合企业内部、外部的资源，达到提高市场市场份额的目的。