Ingeneral, ODI will open up new market, extend marketing channel and raise the fame of brands, so they should locate in export countries or the ones with big market size.

• 基本上来说，对外直接投资都具有开拓市场的效果，从而有利于企业拓展营销渠道和提高品牌知名度，因此这类投资应面向出口国或市场容量大的国家。