Industry watchers say the ad blitzes are designed to lure American consumers back to soft drinks, a cheap indulgence that appeals to shoppers who want to spend less.

• 行业观察者说广告“大战”是用来吸引消费者重新回到碳酸饮料，在购买者准备省钱的时候，这种便宜的（碳酸饮料）爱好更有吸引力。