In this thesis I will use the market approach known as AIDA to look at how picture book publishers in Taiwan coped with the problem of how to sell picture books in the absence of picture book culture.

• 中文摘要在此论文中，我将以著名的AIDA行销学理论来看台湾的图画书出版商如何在没有阅读图画书文化的情况下行销图画书。