In the procee of visualized advertisement originality, the commodity embodiment as well as the distortion and symbol has become a way of advertisement image constitution.

• 在广告创意视觉化的过程中,商品具象以及在具象基础上的变形、象征都成了广告意象的构成手段,广告意象通过其符号化特征传达无限的广告意义。