In settling on a fair price,firms will evaluate their own costs,current pricing laws,what the competition is doing,arid the type of discounts and terms of sales that are customary in the industry.

• 为了确定一个公平的价格，企业必须对他们自己的成本、现行的定价法、竞争状况以及折扣的种类和行业中惯常的销售条件进行评估。