In settling on a fair price, firms will evaluate their own costs, current pricing laws, what the competition is doing, arid the type of discounts and terms of sales that are customary in the industry.

• 为了确定一个公平的价格，企业必须对他们自己的成本、现行的定价法、竞争状况以及折扣的种类和行业中惯常的销售条件进行评估。