In our model, an episode of disruptive change is a phase where firms simultaneously learn about the potential of a new design and engage in a continual race to improve relative performance, thereby gaining market share.

• 在我们时装领域；打破传统；推陈出新的阶段就是一个公司同时学习了解一种新款式的设计所具有的市场潜力和通过参加一系列的比赛来提高相应于该款式的时装表演水准；从而来赢得市场份额的阶段.