In order to find out the schema difference, this research uses case study of qualitative research method, conducting in-depth interview towards 5 entrepreneurs and 12 entrepreneurial partners.

• 为了探讨创业者与创业伙伴在心智模式上的差异，本研究采用质化研究个案研究法，挑选了5位创业者及12位创业伙伴，进行深度访谈。