In fact, when project constraints force us to choose between ethnographic research and usability testing, we find that time spent on research gives us much more leverage to create a compelling product.

• 实际上，如果受时间限制，我们不得不在人种学研究和用户测试中做出选择时，我们发现多花时间在研究上会更有利于创造出令客户青睐的产品。