If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.

• 假如科斯林、扎特曼和他们的研究组真的掌握了市场猜心术，消费者可能会发现自己越来越难以摆脱那些悦耳的广告宣传了。