Ideas so true to brand vision and so compelling that they can be executed fluidly across all communications disciplines and they can employ traditional as well new forms of media for delivery.

• 真实反映品牌全景的创意。这创意如此有力，使它们能够在不同的传播领域中流畅地执行，并能同时运用传统或新进的媒体来传播。