However, there are lots of damages in economic or image damages due to the incertitude of advertisement and the fault in advertisement investment, bringing risks to the advertisement investment.

• 然而，由于广告自身效果的不确定性和诸多企业在广告投入上存在的误区，极易给企业造成经济上或形象上的损害，致使企业广告投入活动处于风险之中。