How does the manufacturer introduce an incentive mechanism to the downriver distributor to constitute his supply chain and then gain competition advantage in Cournot two-duopoly market was analyzed.

• 摘要在古诺双头市场上，付制造商如何引入对下游分销商的激励机制，建立自己的供应链进而获取竞争优势的问题进行了分析。