He cannot rebrand himself as readily as a company.But things could scarcely get much worse for the prime minister than they are now.

• 而议会目前却处于完全相反的另一种尴尬之中，着实可悲，包括布朗在内的所有政客都不得不正视这一问题，他不能像企业换招牌一样可以快速逃避这个烂摊子。