Gift packaging design as a medium incarnates adequately synthetical cultural characteristic of packaging, and is a carrier of national culture spirit, such as social ideology, aesthetic tendency, morality and ethic, folk custom, and fashion.

• 摘要礼品包装设计作为文化媒介，承载一个国家的民族文化精神，如社会意识形态、审美倾向、道德伦理、民俗风尚等，充分体现了包装的综合文化性。