Getting real means publishing unsexy guides, like the complete book of poultry. A recent article asked if all pepper mills are created equal.

• “动真格的”意思是出版一些严肃的指南，比如那本囊括了所有家禽的书。最近有一篇文章对是否所有的胡椒磨坊都一样“生来平等”提出质疑。