General job incentives of fund-raisers to enter NPOs are ideals of helping people and seek for a job .But fund-raisers prefer to choose realizing ideals rather than high-pay.

• 三、募款人员留任动机主要以“看到服务成果、实践助人心愿”、“工作成就感”、“自主性”及“受感动”等内在激励因子为主。