From the point of view of semeiology and mass-communication, this paper analyzed the symbolization characteristics of public communication of fashion culture as well as the causation and course.

• 本论文从符号学与传播学的角度,对现代流行服饰文化传播中的符号化特征及其形成的原因和过程进行了分析,针对当今流行服饰文化的媒体呈现方式和巨大影响进行探讨。