For example, targeting a broad-matched keyword such as domain name will by default match queries for domain name registration and free domain name, which might have been individually targeted by other advertisers at different CPCs.

• 举例说明，你设定一个关键词“域名”，匹配选项是广义匹配，当有人搜索“域名注册”或“免费域名”时，你的广告将被显示，