For big companies, the idea is simple. Do something outrageous or strange, grab some media attention and cut through the clutter of advertising messages that bombards consumers.

• 对那些大公司来说，这种创意既简捷又方便。做一些出格或怪异的举动，以此吸引媒体的关注，同时又能在狂轰乱炸的消费广告中脱颖而出。