Firstly this paper introduces the conception of brand management, and points out that the core of brand strategy is STP, which means market segmenting, target market selecting and brand positioning.

 
  • 第一,首先介绍品牌管理的基本概念,指出了品牌定位的核心是STP,即细分市场、选择目标市场和品牌定位;
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