Fashion is intensely competitive and fickle, however. Avoiding a downward price spiral involves constantly hatching new ideas while trying to defend an existing product line.

• 时装是竞争激烈和变化无常的，但是，在试图维持现有的生产线的同时，避免（产品)价格呈螺旋状的下调不断有新的想法孵化（出来）。