Faced with the market competition, the enterprises should take green marketing as their best choice to reinforce their competitive ability. That is, the enterprises which execute green marketing first can occupy the market.

• 面对未来的市场竞争，实施绿色营销是企业增强自身竞争力的最佳选择，谁能率先实行绿色营销，谁就能抢先占领市场，这是企业适应未来市场竞争的必由之路。