Discussed the opportunity and threat, the strength and weakness of Sichuan tourism within SWOT, and pointed out the problems which counteract sustainable development of Sichuan tourism seriously.

• 结合四川实际提出了实施旅游业可持续发展的对策:包括改革旅游管理体制,转变政府及其部门职能,改革企业经营管理体制:整合旅游产业资源;