Denali Flavors, an ice cream manufacturing company in Michigan that licenses its flavors to other stores, for example, is a small company with a limited ad budget.

• 让公关行业正本清源，回归原有的专业轨道上，而不仅仅是单纯的传播功能，在这个对于企业的社会要求日益高涨的年代，越来越具有现实意义。