Personality is a summation of stable mental and behavioral characteristics being from personal life and experience. 人格是一个人在个体生活和社会实践中所形成的稳定的心理和行为特征的总和。
Chapter 3 first analyses the psychologic model and behavior character of aesthetic judgment, then expounds the category of marketing esthetics. 第三章,首先分析了旅游审美体验的心理模式和行为特征,然后对美学用于营销学而产生的营销美学理论进行了分析。