Consumers are influened mainly by some factors (sush as the Color, Workmanship and Style etc) to make buying decision, and pay less attention to the brand and place of production.

• 研究结果表明：消费者购买服装时所重视的仍然是服装内在的各种属性-颜色、做工和款式等，而对品牌和产地等外在属性的重视程度较低；