Considered the special cultural and historical perspectives of the Taiwan fashion industry, retailers in this industry bear certain unique features in their corporate philanthropic decision making process.

• 因台湾服饰零售业之文化及历史使然，其发展条件独特，台湾服饰零售企业在持续从事公益行为时，当有其特殊之意涵，惟有关研究却付之阙如，故相关决策观念与现象亟待厘清。