But this idea was usurped by the view that what really matters in marketing a product or service is its positioning, where it sits on the spectrum of customer needs.

• 但是这个观点遭到了质疑，主要是针对营销中产品到底应当怎样定位，也就是说这些定位到底是不是站在消费者的角度，考虑了消费者的需要。