But James D.Norrod, the chief executive recruited a year and a half ago by Doerr, is pushing the company toward a much more expansive view of what Segway is about.

• 它一经推出便引起轰动，以致于帮公司策划了这次宣传活动的公关公司到现在仍把它当作如何创造媒体宣传风暴的教学案例。