Business advertisement is more and more widely used in modern market economy society.It must be powerfully persuasive and attractive so that people will take actions to get what it advertises.

• 商业英语广告在现代市场经济社会里运用很广泛,它必须具有强烈的说服功能和诱惑功能,才能使人们对它所宣传的产品动心。