Brand value is defined as a prerequisite in the commodity sectors of the economy, an enterprise (Holdings) own trademarks, its products and services, network products, combined with the positive message.

• 品牌价值的定义是在商品经济范畴前提下,一个企业(集团)自身的商标、旗下的产品和服务产品网络,具备的正面信息总和。