Big names and big subjects tend to generate big publicity around publication time, but it takes an additional, often indefinable something for a book to continue selling.

• 在这个印刷品时代，醒目的标题与重磅的内容更倾向于受到读者的关注，但一本书要想持续热卖还需要一种东西，一种玄妙的东西。