Beijing knows that cultural expressions such as films, music and art can be lucrative export items just as any other product and wants to see China rivaling Japan and South Korea as pop-culture trend setters and major cultural players in Asia.

• 政府官员们正在寻求一部能够重新树立中国在世界文化版图中地位的成功小说，同时这部小说能够让国外的出版商争抢翻译权。