Before playing a single NBA game,the Chinese star appeared on the cover of Sports Illustrated,on NBA promotional material and in his own series of ads for the U.S.sports network ESPN.

• 这位中国明星甚至连一场NBA比赛还没打就上了《体育画刊》的封面，出现在NBA的宣传材料上，甚至在美国体育网站ESPN上还有他的广告片。