Based upon the above analysis, the authors propose actionable suggestions regarding how a company could market female weight loss product to present users and non-present users, respectively.

• 而当他需要扩大现有用户的使用量时，他需要针对有较高收入、较高学历的年轻女性，加强“口服类减肥品”表面利益（方便性、经济性）与实质利益（减肥效果理想、不反弹）的宣传。