Based on the theories of advertising, communication and translation, this article analyzes translation tactics for the translation of attention getter from Chinese into English with some cases.

• 摘要文章综合运用广告学、传播学、翻译学等方面的理论知识，并结合一系列耳熟能详的实际案例，着力探讨中文广告妙语的翻译。