Based on some research and analysis of the current status of the online-shopping for domestic brand apparels,this article will find out some advantages and downsides,bring forward some sugg.

• 电子商务将成为越来越多的企业开拓市场和开展商务的主要方式之一,但是目前品牌服装企业的网上商业活动仍以宣传形象增加知名度为主,真正意义上的网上订购环节几乎处于空白。