Based on combing the evolving process of the entertainment trend of the Chinese media,this paper reflects the phenomenon from the perspectives of cultural study and communication plutonomy.

• 本文在梳理我国媒介文化娱乐化演进历程的基础上,选取文化研究与传播政治经济学这两种理论视角,对传媒娱乐化现象进行了深入的剖析。