At the same time, it selects the representative OTC (over-the-counter) as the studying object, to build up the bridge between the evaluation model and consuming products brand evaluation.

• 论文同时选取具有一定代表性的OTC药品(非处方药)为研究对象，构架起评估模型与消费品品牌资产价值评估之间的桥梁。