At present there exist some problems in the development of tourist commodities in Fenghuang County, such as old-fashioned ideas, lack of local special goods and dim consciousness of brands, poor shopping environment.

• 目前凤凰县旅游商品开发中存在著观念落后、缺乏地方特色商品、品牌意识差、购物环境不够理想等问题。