As for the domestic auto part industry,there are plenty of manufacturers, the overall strength is not strong, and the marketcompetition is severe, so the general viability of the enterprises is weak.

• 对于国内汽车零部件行业来说,由于生产厂商众多,整体实力不强,市场竞争激烈,导致企业总体的生存能力弱,因此一个清晰而又实用的营销策略对于汽车零部件生产企业具有决定性的作用。